Transform Your Hair. Restore Your Confidence.
Transform Your Hair. Restore Your Confidence.
Premium Hair Systems, Extensions & Beauty Treatments in Lathom & Southport
At Platinum Transformations, we specialise in natural-looking hair solutions and expert beauty treatments designed to help you look and feel your best every day.
Over 35 years of experience delivering expert hair and beauty solutions you can trust
Specialists in advanced hair systems and extensions with natural results
Tailored, high-quality services designed around your individual needs and goals
One-to-one service with free consultations to ensure you are 100% happy every time
Make Yours a Confident Transformation
Beautifully crafted leather products.
With over 35 years of experience in hairdressing and more than 20 years running a successful salon, Platinum Transformations is built on expertise, quality, and results you can trust.
Every service is tailored to you — whether you want to restore confidence, add volume, or completely transform your look.



Michelle Swinden
Hi, I’m the Director and Owner of Platinum Transformations. I have been a salon owner for over 20 years and have over 35 years of experience in hairdressing. Throughout my career, I have always placed a strong emphasis on quality, expertise, and exceptional results. My passion is helping clients look and feel their best by providing high-quality hair solutions tailored to each individual.
I offer a comprehensive, in-depth consultation completely free of charge. I listen carefully to your needs and provide expert advice my goal is that every client leaves feeling 100% satisfied—and keeps coming back for more. I am dedicated to delivering exceptional customer service and take pride in making every client feel confident and happy. With a true passion for hair and beauty, I continually update my skills to stay on top of the newest trends and techniques.





